How Apply Cologne (Men)

How To Properly Apply Cologne For Men

Most men are applying cologne the wrong way.

Knowing how to apply cologne is an art form which, if not done properly, can lead to either over-application or a scent that fades almost immediately. Since cologne is an afterthought for many men, they spray it on their clothes right before they walk out the door to start their day. This is, unfortunately, the worst way to apply cologne.

What’s more, most men don’t put much effort into choosing their personal scent. If planned properly, a man’s cologne can be an important part of their personal style. A good cologne can make you feel more attractive and confident, which helps you appear that way to those around you.

If fragrance is so important, why are only 36 percent of men wearing cologne on a regular basis? A lack of education may play a large part. If you’re wondering how to properly purchase, apply and store cologne, read on. You can also find our handy infographic above.

One of the fears many men harbor about fragrance revolves around over-application. Most people have known or worked with an individual that wore way too much cologne. In order to avoid being “that guy” you should apply sparingly. You should also apply strategically so that the cologne you put on lasts all day. This is the proper way to apply cologne:

1. Apply right after you shower onto dry skin. The shower cleanses your body of any other scents and opens your pores, which helps the scent absorb. Completely dry your skin and then spray.
2. Hold the spray bottle 3–6 inches from your body. If you hold the bottle any closer you risk over-applying; any further and you will likely under-apply.
3. Apply cologne to heated areas of your body. The heat helps diffuse the scent throughout the day and allows it to meld with your body chemistry to develop your signature scent. Heated areas include your neck, chest, pulse points, forearms or inner elbows.
4. Start with a light application. If you are new to using fragrances do not apply cologne to all of the aforementioned heated body areas. Choose one area and start with one spray. If you notice that your scent fades quickly, choose another area and spray the cologne there next time you apply. You might want to ask the opinion of a close friend or family member if the application is appropriate, as you can become nose-blind to scents you wear often.
5. Re-apply if needed. Depending on the type of cologne you buy you may need to re-apply — especially if you are going out in the evening. When doing so, simply dab a little onto your pulse points.